Loss Prevention Management

Let our qualified Loss Prevention Team help secure your business. 

Loss prevention is a critical component of operational success particularly in the retail sector. Our approach to loss prevention management integrates advanced strategies and a highly skilled team to ensure optimal protection for your business assets.

Our commitment to excellence is reflected in our relentless pursuit of innovative solutions and our dedication to client satisfaction.

Our loss prevention management services are comprehensive, innovative, and tailored to meet the specific needs of each client.

Choose us for a partner who is not only knowledgeable but also committed to your success in the retail sector.

OUR SERVICES

Loss Prevention Services

Covert Operatives

The Covert operative program is a tailorable strategy under our loss prevention category primarily in the Retail Division.

We have continually improved our approach at being a solution in response to our clients' needs and major risks.

With a more modern strategy, we layer multiple options within the program. As we have the largest resource footprint of Covert operatives working across multiple site, and different clients, we are in a position to build insight into the trends of where shrink cause is most prominent on a large scale, utilising data analysis. This makes us a valuable partner to local law enforcement and the service invaluable to our clients.

 

MASG covert operatives are indispensable in maintaining security, preventing losses, and supporting legal processes within organizations. Their ability to operate discreetly, gather evidence, and adapt to various roles makes them highly effective in their field.

 

Theft and Fraud Detection

The primary focus is to identify and prevent theft, fraud, and other dishonest behaviors in retail environments. 

 

Loss Prevention

Covert operatives are integral to loss prevention strategies, helping organizations minimise shrinkage and protect assets.

 

Non-Disruptive Operations

Operatives conduct their activities without disrupting daily business operations.

 

Flexibility and Adaptability

Covert operatives must be adaptable, capable of altering their appearance or role to seamlessly fit into various environments.

 

Collaboration with Law Enforcement

When necessary, operatives work alongside law enforcement agencies to apprehend suspects and ensure adherence to legal protocols.

Investigation Surveillance

Incident Reporting

Covert operatives compile comprehensive reports of incidents, crucial for internal investigations or legal actions.

 

Internal Threat Identification

Operatives detect potential internal threats by scrutinising employee behavior.

 

Surveillance Tools

Operatives utilise advanced surveillance tools to collect vital evidence.

 

Evidence Gathering

Covert operatives gather evidence through careful observation and systematic data collection.

Intelligence Analytics

Our Analysts play a critical role in providing a holistic picture of crime trends by employing data-driven strategies to identify, assess, and mitigate risks related to theft, fraud, and other forms of loss. Our analysts analyse vast amounts of data from a range of sources including state crime states and 3rd party reporting platforms to uncover patterns, trends, and potential vulnerabilities, enabling organisations to proactively address threats and bolster overall security.

 

Data Analysis

Our team collect and analyse data from a range of sources.

 

Trend Identification

Examine historical and current data to predict threats and emerging theft patterns.

 

Risk Assessment

Evaluate the probability and impact of risks and prioritise them for loss prevention.

 

Incident Investigation Support

Assist in investigations by analysing incidents of theft and fraud.

 

Reporting and Communication

Generate reports and Dashboards to share findings with stakeholders.

 

Collaboration with Loss Prevention Teams

Develop strategies and optimise security measures based on results

 

Monitoring and Surveillance

Monitor data feeds in real-time and coordinate responses to suspicious activities.

 

Technology Integration

Use advanced analytical tools to enhance detection and prevention.

 

Policy Development and Improvement

Contribute to loss prevention policies, ensuring they align with best practices.

Customer Facing Security

Our Customer Facing security services are integral to both customer service and security functions, ensuring a welcoming and safe environment for shoppers.

Positioned at the entrances of retail stores, they serve as the first point of contact for customers. They help create a secure and welcoming shopping environment, enhancing customer satisfaction while effectively reducing the risk of theft and other security incidents. Their multifaceted role ensures that both customer service and security needs are met, contributing to a positive and safe shopping experience.

 

Customer facing security:

  • Warm Welcome: Greet customers, creating a positive atmosphere that fosters satisfaction and loyalty.
  • Visual Deterrent: Their presence discourages potential shoplifters, enhancing store security.
  • Customer Assistance: Provide directions, store information, and answer questions, improving customer service.
  • Loss Prevention: Monitor suspicious behavior to prevent theft and protect store assets.
  • Bag Checks and Receipts: Verify purchases through checks, adding security layers.
  • Emergency Response: Handle crises, alert relevant personnel, and prioritize customer safety.
  • Access Control: Monitor restricted areas and unusual activities for a secure environment.
  • Crowd Management: Regulate customer flow during busy times to ensure safety and efficiency.
  • Customer Feedback: Gather insights to help improve store services.
  • Loss Prevention Technology Integration: Work with advanced security systems to respond to theft alerts, combining human oversight with technology.
Electronic Security Solutions

MASG specialises in providing electronic security solutions designed to protect assets, reduce shrinkage, and deter theft. These systems are indispensable for creating a secure shopping environment and ensuring merchandise and other assets are safeguarded against both internal and external threats.

 

Electronic security systems are essential in modern retail environments. They provide robust, scalable, and adaptable solutions to minimise loss, protect assets, and create a safer shopping experience for customers and employees alike.

 

By integrating various components, MASG ensures comprehensive protection and operational efficiency in retail settings.

 

Key Components of Electronic Security in Retail Loss Prevention include:

CCTV Surveillance

  • Function: Closed-circuit television cameras are strategically placed throughout the store to monitor activity in real-time.
  • Benefits: Acts as a deterrent to potential thieves.
  • Provides a tool for investigating incidents post-occurrence.
  • Features: High-definition cameras with motion detection and night vision enhance coverage and effectiveness.

Electronic Article Surveillance (EAS)

  • Function: EAS systems utilise tags or labels attached to merchandise.
  • Mechanism: When an item with an active tag passes through detection systems at store exits, an alarm is triggered, alerting staff to potential theft.
  • Types:
  • Hard tags: Require a special tool for removal.
  • Soft labels: Deactivated at the point of sale.

Access Control Systems

  • Function: Restricts entry to sensitive areas such as stockrooms, offices, or cashier booths.
  • Methods:
    • Keycards
    • Biometric scanners
    • PIN codes
  • Benefit: Ensures only authorised personnel can access certain areas.

Point of Sale (POS) Monitoring

  • Integration: POS systems can be integrated with CCTV and analytics software.
  • Function: Monitors transactions to detect fraudulent activities, such as under-ringing or employee theft.
  • Benefit: Flags suspicious transactions for further investigation.

Intrusion Detection Systems

  • Components: Includes sensors on doors, windows, and other potential entry points.
  • Function: Detects unauthorised access after hours.
  • Response: Triggers alarms, alerts security personnel, and notifies law enforcement.

Remote Monitoring

  • Function: Allows retailers to oversee stores from a central location.
  • Benefit: Provides real-time surveillance across multiple locations, enabling quicker response times to incidents.

Video Analytics

  • Software: Analyses CCTV footage in real-time to detect unusual behavior.
  • Uses:
    • Detecting loitering or unusual patterns indicating theft.
    • Counting people, monitoring queues, and analysing customer behavior.
  • Benefit: Provides valuable insights beyond security.

Inventory Management Systems

  • Function: Tracks inventory levels in real-time.
  • Benefit: Alerts staff to discrepancies that might indicate theft.
  • Integration: When combined with EAS and POS data, provides a comprehensive view of stock levels and potential loss points.

Alarm Systems

  • Function: Connected to intrusion detection, fire, smoke, or temperature sensors.
  • Benefit: Provides a comprehensive safety net protecting both people and merchandise.

Retail Analytics Software

  • Integration: Combines data points from sales, inventory, and security systems.
  • Benefit: Identifies patterns of loss, refining loss prevention strategies, and improving overall store performance.
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Our Approach to a Seamless Loss Prevention Service Delivery

Education & Industry Awareness

We work closely with both our client's Management Team and their staff to analyse their data, identify key areas of high shrinkage and offer advice on how to best manage their merchandise.


We work with an advanced Retail Crime Intelligence software, Auror, that aims to connect people and organisations with timely intel to proactively reduce the impacts of crime in retail stores. Its purpose is to identify the people driving store theft-related loss and harm so that management can create solutions to minimise the crime.


We have a vast and proven background in this sector and we currently serve many blue-chip retail brands across Australia. Our longevity in the industry has provided us with a large established network and strong rapport with many retail associations.

Expertise Beyond The Shop Floor

We have an established guarding and security team who are trained, qualified professionals with multiple years of experience in the security industry. With their extensive and demonstrated experience, as well as a pool of expert analyst resources, we can quickly identify new shoplifting trends and mitigate recidivist offenders, to ultimately reduce shrinkage and create a more profitable store.

Combining Services to Increase Effectiveness

We believe clients can increase the effectiveness of their Loss Prevention initiatives by teaming our Covert Loss Prevention Officers with our Customer Service Security Officers (CSSO).



CSSOs are proactive, well-groomed and customer-focused professionals who are specifically trained in Predictive Profiling. Having our CSSOs working in conjunction with our LPOs will maximise return on investment by minimising shrinkage losses.

Why
Choose Us

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National Presence, Local Service

Our Retail & Loss Prevention Services expand across Australia, we cater to clients within all industries, and of all sizes, ensuring all are provided with the same first-class customer service.

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The Retail Crime Intelligence Platform

Auror empowers the retail community to prevent crime, reduce loss, and make stores safer. Its real-time insights and analytics allow stores to make data-driven decisions, fast.  

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Australia's Largest Covert Team

Our team of Covert Officers is the largest nationally, with over 200 staff members who aid in detecting shoplifting, fraud and other unlawful acts in retail establishments

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Tailored Solutions to Meet Client Needs

We have successfully worked alongside both large retailers and as small boutique stores, providing advice on unique processes that will minimise shrinkage.

OUR CLIENTS

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What our Client's Say

The security guards introduce themselves every day, consistently walking between both stores as well as walking all the way through the stores front and back regularly. They are doing a great job in ensuring the team feel safe!

Insights

  • Deepa Shetty
  • Posted by Deepa Shetty
October 4, 2024
  • Deepa Shetty
  • Posted by Deepa Shetty
  • Deepa Shetty
  • Posted by Deepa Shetty
  • Deepa Shetty
  • Posted by Deepa Shetty