Major Events

Major Events Security Solutions

Executing a successful event requires careful planning, stringent security measures, and seamless coordination. Since 2011, MA Services Group, a 100% Australian-owned industry leader, has been delivering comprehensive security and event management solutions for large-scale events nationwide.

Our integrated approach ensures:

✔ Highly trained security personnel
✔ Advanced technology solutions
✔ Best-in-class protocols

With a proven track record in securing high-profile events, we deliver the highest standard of safety and operational excellence.

Why Event Security Is Important

Whether you are planning a concert, a conference, or a community festival, event security should always be a top priority. It’s not just about having guards on-site; it's about creating a safe and controlled environment where everything runs smoothly from start to finish.

Here’s why investing in professional security for event services is essential:

Crowd Control Management: A well-trained crowd controller ensures effective management of large groups, queues, and crowd movement, preventing bottlenecks and unsafe situations.
Emergency Response Readiness: Quick response teams are prepared to handle medical incidents, fire threats, or any unexpected emergency during the event, minimising risks and delays.
Asset Protection: From expensive equipment and merchandise to vehicles and infrastructure, event security teams work to safeguard assets from theft, tampering, or damage.
Access Management: Event security personnel ensure that only authorised individuals can access restricted areas, maintaining smooth operations and preventing disruptions.
Guest Confidence: A professional security presence boosts guest confidence, making attendees feel safe and welcome throughout the event.
Regulatory Compliance: Proper security planning ensures your event meets all safety regulations, venue requirements, and legal obligations, keeping the event compliant with public event laws.
Peace of Mind & Reputation Protection: Well-managed events security offers peace of mind to organisers and attendees while also helping protect the reputation of the event and ensuring its success.

With MA Services Group, you get a trusted partner in event security, experienced and ready to support your event from start to finish.

Our approach to security for events offers a comprehensive range of solutions, expertly designed to handle the unique challenges of large crowds and ever-changing environments.

Expert Security Officers

We are a team of professionals with expertise in crowd control, threat management, emergency response, and more. Our mission is to deliver exceptional security for major events, with officers dedicated to the highest safety standards.

Our Team Includes:

Customer Service Officers: Combining security expertise with exceptional customer service to create a welcoming atmosphere
Escorts: Offering safe and professional guidance for VIPs and guests
Responsible Service of Alcohol (RSA) Officers: Ensuring compliance with alcohol service regulations to maintain a safe and enjoyable environment.
Close Personal Protection Officers: Providing discreet and professional security for high-profile individuals
Fire Wardens: Managing fire safety and emergency protocols to ensure preparedness
Traffic Management Officers: Coordinating traffic flow and ensuring pedestrian safety around event venues
Vehicle and Bag Inspectors: Conducting thorough security screenings to prevent unauthorised items from entering the event
Crowd Controllers: Effectively managing large gatherings to maintain order and safety

Each officer is fully trained in emergency response procedures and first aid, ensuring they are equipped to handle any unexpected situations that may arise.

Crowd Management

Effective security crowd control helps prevent accidents, minimise risks, and handle emergencies efficiently. It involves a range of strategies and practices tailored to the specific type of event, location, and expected crowd size. Here’s a comprehensive overview of MA’s crowd management service at major events:

Planning and Preparation

Identify Risks: We analyse potential risks and hazards specific to the event, such as large crowds, high-profile speakers, or pyrotechnics.
Mitigation Strategies: We develop strategies to address identified risks, including emergency response plans and evacuation procedures.
Venue Design: Design the layout of the event space to facilitate smooth movement, including entrances, exits, and pathways.
Crowd Flow: We plan for effective crowd flow to avoid bottlenecks and ensure accessibility to key areas such as first aid stations, restrooms, and emergency exits.
Adequate Staffing: We ensure there are sufficient security officers and event staff available to manage the crowd.

Monitoring and Surveillance

CCTV Installation: We provide cameras to monitor crowd behavior and identify potential issues.
Real-Time Monitoring: We provide monitoring services and quick response to emerging situations.

Emergency Preparedness

Evacuation Procedures: We develop and communicate evacuation plans, including routes and assembly points.
Medical Assistance: All our crowd controllers are trained in first aid and we can coordinate with local emergency services for rapid response.

Incident Response & Management

Incident response and management at an event involves planning, preparedness, and the ability to respond swiftly to any incidents that may arise. This ensures the safety and security of attendees, staff, and performers, while also protecting property and maintaining the event's integrity. Here’s an overview of our incident response and management services at an event:

Incident Triage: We assess the severity and impact of the incident to prioritise response efforts.
Containment: We implement measures to contain the incident and prevent further escalation, such as crowd dispersal or securing the area.
Internal Communication: We ensure clear and efficient communication among the incident response team, security personnel, and event staff.
Public Announcements: Where possible, we use PA systems or electronic displays to communicate important information and instructions to attendees.
First Responders: We coordinate with on-site medical teams, fire services, and law enforcement for a swift and effective response.
Evacuation Procedures: We implement evacuation procedures if necessary, guiding attendees to safety through designated routes.
Post-Incident activities: We conduct debriefing sessions with staff and security teams to review the incident and response efforts as well as document all aspects of the incident, including detection, response, and recovery efforts.

Risk Assessment & Event Planning

Risk assessments and event planning are critical processes that ensure the safety, security, and success of any event. These processes involve identifying potential risks, developing strategies to mitigate them, and planning all aspects of the event to ensure smooth execution. At MA Services Group, we provide the following risk assessment and event planning services:

Risk Assessments

Identifying Risks

We evaluate the impact of adverse weather conditions like rain, wind, or extreme heat.
We identify risks related to overcrowding, crowd control, and emergency evacuations.
We prepare for potential health issues such as injuries, illnesses, and food poisoning.
We assess the potential for unauthorised entry, theft, or vandalism.
We consider the risk of terrorist attacks, violence, or other security threats.
We evaluate the reliability of technical systems such as sound, lighting, and IT infrastructure.
We identify risks related to the supply of essential goods and services.

Risk Analysis and Evaluation

We determine the likelihood of each identified risk occurring and evaluate the potential impact of each risk on the event, including financial, reputational, and safety implications.
We use a risk matrix to prioritize risks based on their likelihood and impact and identify critical areas that require immediate attention and mitigation efforts.

Risk Mitigation Strategies

We implement security measures such as surveillance cameras, security personnel, and access controls.
We establish safety protocols for emergency evacuations, medical emergencies, and crowd management.
We develop backup plans for essential services such as power supply, technical systems, and transportation and prepare crisis management plans for responding to incidents and emergencies.

Event Planning

We look at the scale and size of the event, including the number of attendees, duration, and location and work with you to define the security objectives of the event and identify the target audience and their needs and preferences.
If your venue hasn’t been chosen then we can help you determine a venue that meets the event’s requirements and has adequate safety and security measures in place.

Post Event Reporting

Security post-event reporting is a crucial component of event management, aimed at evaluating the security measures implemented during an event and identifying areas for improvement. This process involves documenting incidents, assessing the effectiveness of security protocols, and providing recommendations for future events. MASG provides the following post-event reporting for Major Events:

Incident documentation including incident details, response actions, outcomes and resolutions
Security measures assessment including the effectiveness of security protocols, personnel performance and technical systems analysis
We conduct a risk and threat analysis including emerging and persistent risks and incident trends
Recommendations and improvements including security enhancements, training and staff and operational improvements
Reporting and documentation including a comprehensive report, stakeholder communication and follow up actions

Specialised Security Services for VIP Guests

High-profile guests require tailored security solutions:

VIP Management services are specialised services designed to cater to the unique needs of high-profile individuals such as celebrities, politicians, business executives, and other important figures. These services ensure their safety, comfort, and convenience during travel, events, and daily activities. Here's an in-depth look at MA’s VIP Management services:

Detailed Planning

We develop detailed, personalized plans based on the VIP’s specific needs and preferences and anticipate potential issues and have contingency plans in place.

Personal Security

We provide highly trained close personal protection staff to VIPs, ensuring their safety at all times. All staff are highly trained and maintain a professional demeanor emphasizing the importance of privacy and confidentiality in all interactions.

Electronic Security

We use advanced security technologies for surveillance, communication, and threat detection and provide real-time updates and support through mobile apps and other communication tools.

Venue Security

We conduct thorough security site assessments of venues and locations to identify potential risks and implement measures such as surveillance and access control to secure the area.

Collaboration and Coordination

We work closely with local authorities, event organizers, and other stakeholders to ensure seamless service. We ensure effective communication and coordination among all team members involved in VIP management.

Transportation Security

Safe transit is paramount. Our transportation security officers oversee:
✔ Route planning for optimal security.
✔ Secure vehicles equipped with advanced safety features.
✔ Coordination with local authorities for seamless movement.

Beyond security, maintaining a clean and well-maintained environment enhances the overall event experience. Our cleaning and maintenance services include:

Waste Management

We provide comprehensive waste management services to ensure that Major Events remain a clean and environmentally friendly space. These services include:

Customised Waste Management Plans
Waste collection and segregation
Collection, sorting, and processing of recyclable materials
Safe Disposal of Hazardous Waste
Waste Minimisation Strategies
Compliance with Environmental Regulations
Monitoring and Reporting
Emergency Waste Cleanup

Cleaning Inspections

Cleaning inspection services are vital for maintaining high standards of cleanliness and hygiene. These services involve thorough evaluations of cleaning processes, ensuring that all areas meet specified cleanliness standards. Inspections help identify issues, verify compliance, and provide feedback for continuous improvement.

Our team undertake:

Routine Inspections
Quality Assurance Inspections
Specialised Inspections
Post-Cleaning Inspections

Hazard Management

Hazard management involves the systematic identification, assessment, and mitigation of risks associated with cleaning processes. Types of hazards that our team deal with include: chemical, biological, physical and environmental hazards.

Our team undertake:

Hazard identification
Risk assessments
Training and education
Safe work practices
Emergency preparedness
Documentation and reporting of hazards

Pest Control

We provide comprehensive pest control services to help Major Events maintain a clean, healthy, and pest-free environment. These services encompass various techniques and methods to prevent, manage, and eradicate pest infestations, ensuring the safety and comfort of all attendees. Our Pest control services include:

Pest Inspection and Identification
Customised Pest Control Plans
Integrated Pest Management (IPM): a long-term prevention strategy including a combination of biological, physical, and chemical methods to manage pests in the most environmentally friendly way possible.
Safe and Effective Pest Treatment: this may include the application of pesticides, insecticides, rodenticides, and other control agents.
Preventive Pest Control Measures
Rodent, Insect and Bird Control
Pest Monitoring and Reporting
Emergency Pest Control Services

Hygiene & Sanitary Services

MA offers a wide range of hygiene and sanitary services designed to maintain a clean, healthy, and safe environment in various settings. These services are essential for preventing the spread of germs, ensuring compliance with health regulations, and promoting overall well-being. Our hygiene and sanitary services include:

Regular Cleaning, Disinfection and Maintenance
Hand Hygiene Solutions
Feminine Sanitary Disposal
Nappy Disposal
Urinal Cleaning and Disinfecting
Sanitisation of High-Traffic Areas
Waste Management and Disposal
Deep Cleaning Services
Hygiene Audits and Assessments

With over a decade of hands-on experience in security for events, MA Services Group has become the go-to team for event organisers nationwide. Here’s why we stand out:

Entrust your upcoming event’s security to MA Services Group and experience the peace of mind that comes with professional, comprehensive, and customised security solutions.

Get in touch today to discuss your event security needs!

What types of events do you provide security for?

We offer security for events of all sizes, including corporate gatherings, music festivals, sporting events, and exhibitions. We’re also highly experienced in managing large-scale operations such as the MotoGP, Grand Prix, City of Melbourne’s New Year’s Eve celebrations, Moomba Festival, government conferences, major festivals, and horse racing events.

How do you ensure effective crowd management?

Our crowd controllers use strategic planning, real-time surveillance, and experienced on-ground personnel to manage large gatherings safely and efficiently.

Do you provide security for VIP guests?

Yes, we offer comprehensive VIP security services, including close personal protection, secure transportation, and venue security. We understand that for high-profile individuals, it’s not just about safety; it’s about trust, comfort, and complete privacy. That’s why our services are tailored to keep you comfortable, safe, and completely private every step of the way.

How can I book event security services with MA Services Group?

Booking with us is easy! Simply reach out through our website or call our 24/7 support team. We will discuss your event’s security needs and work with you to create a customised security plan that fits perfectly.

Do you offer emergency response services?

Yes! Our event security personnel are trained to handle emergencies, coordinate with first responders, and implement evacuation procedures when necessary. Your safety is our priority.

Do you conduct security risk assessments before the event?

Absolutely! We perform thorough pre-event risk assessments to identify potential threats and develop contingency plans, ensuring a proactive and seamless security strategy.

What our Client's Say

I wanted to take a moment to express my gratitude for the outstanding effort and dedication each one of you contributed to make the FIFA Women's World Cup an unforgettable success. You are all truly exceptional individuals! Your commitment, professionalism, and tireless dedication set a remarkable standard, and you should take immense pride in every milestone achieved. Without a doubt, the success we have celebrated would not have been possible without a team as remarkable as yours. Working alongside each of you has been a privilege and a pleasure. I can honestly say that these past 6 months have been a rewarding and enjoyable experience thanks to your collective efforts.

Chris Casali
Safety & Security Manager AUS
FIFA Women's World Cup Australia & New Zealand

Major Events

Major Events Security Solutions

Why Event Security Is Important

Our Comprehensive Events’ Security Services

Expert Security Officers

Crowd Management

Incident Response & Management

Risk Assessment & Event Planning

Post Event Reporting

Specialised Security Services for VIP Guests

Transportation Security

Cleaning Services

Waste Management

Cleaning Inspections

Hazard Management

Pest Control

Hygiene & Sanitary Services

Why Choose Us for Your Event Security?

Tailored Security Solutions

Experienced Personnel

Customer Service Oriented

Transparent Communication

Specialised Training

Partner with Us for Unparalleled Event Security

FAQs

What types of events do you provide security for?

How do you ensure effective crowd management?

Do you provide security for VIP guests?

How can I book event security services with MA Services Group?

Do you offer emergency response services?

Do you conduct security risk assessments before the event?

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What our Client's Say

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