Major Events.

Understanding
human nature.

We understand that public places and open spaces are evolving and emerging to accommodate the changing expectations of its users, customers and visitors.

MA Services Group (MASG) successfully service venues, major events and festivals such as Moomba (attracting an average of 1.2 million patrons over 4 days), the St Kilda Festival, White Night Festival, AFL Grand Final Parade, the VRC Melbourne Cup Carnival, Melbourne Music Week, AsiaFest, Melbourne Christmas Festival and multiple New Year’s Eve Fireworks sites, including the Southbank precinct. In fact, we service over 110 outdoor events across Australia.

We also provide core and event day security services to GMHBA Stadium, Mars Stadium (formerly Eureka Stadium), Moonee Valley Racecourse, Victoria Park Oval, The Holden Centre (formerly the Lexus Centre), Glenelg Football Club and Murray Bridge Racing Club.

LOGISTICS SUPPORT

MASG has become a strong market leader in securing events and venues with expertise an infrastructure developed over hundreds of events each year. It is without a doubt event security is one of our biggest strengths and, as demonstrated by the clients and events we service, MASG are the market leaders at providing event security. We have extensive experience in this field and most importantly a very active casual resource pool that is competent and readily available to assist in cases of major surge requirements to all our clients.

We are passionate about meeting and exceeding needs and we take great pride in harnessing a team environment to promote productivity and accountability. Our personnel take ownership of their responsibilities and work together to become a part of the delivery of your event or function.

Our philosophy for success is dependent on the success of our clients: we work together, we succeed together.


We provide a range of different services and skillsets to our event/venue clientele, including the following:

  • MAJOR EVENT SECURITY
  • CUSTOMER SERVICE & SECURITY OFFICERS
  • SAFETY OFFICER IN A PLACE OF PUBLIC ENTERTAINMENT
  • HIGH END ELECTRONIC SECURITY SCREENING AND SCANNING
  • VEHICLE AND BAG INSPECTIONS
  • AGE VERIFICATION
  • CCTV & CONTROL OPERATIONS
  • BARRIER ENTRY CONTROL
  • PEDESTRIAN TRAFFIC FLOW
  • TICKET AND TURNSTILE OPERATORS
  • RESPONSIBLE SERVICE OF ALCOHOL MANAGEMENT OFFICERS
  • TRAFFIC MANAGEMENT OFFICERS
  • CROWD DENSITY MANAGEMENT AND MITIGATING CROWD CRUSH SCENARIOS
  • SECURITY OVERLAYS
  • MOSH PIT MANAGEMENT
  • CROWD MANAGEMENT
  • INCIDENT RESPONSE AND MANAGEMENT.
  • REPORTING RISK ISSUES
  • SAFETY OFFICERS
  • FIRE WARDENS
  • PLAYER ESCORTS/CLOSE PERSONAL PROTECTION
  • EVENT MANAGEMENT PLANNING

Our solutions have been a part of:

  • Singapore Day Festival
  • Midsumma Festival / Melbourne Festival
  • Brisbane French Festival
  • Moomba Festival
  • Moonee Valley Racecourse
  • St Kilda Festival
  • Mars Stadium
  • Virgin Australia Melbourne Fashion Festival
  • Melbourne Festival
  • Brisbane Food and Wine Festival
  • Australia Day Parade Celebrations
  • AFL Grand Final Parade

Currently servicing a broad range of clientele across Australia, including national and international brands, we are proud of our record of delivering successful outcomes while maintaining a high standard of service that safeguards our client’s brand and reputation.