Each aspect of security
requires differing characteristics and a retail security guard is no
different. The job itself can be varied and interesting and those who
have the right attributes can work in any sector from small
independent boutiques, through to some of the largest shopping
centres in the country, where hundreds of thousands of people pass
through every single day. Irrespective of customer footfall it’s the
job of the security guard to protect the well being of customers and
staff alike as well as the merchandise itself. With this in mind,
let’s take a closer look at what you need to know.

Dealing with large
volumes of shoppers

It’s essential for
anyone working in retail security to be able to assess large volumes
of people quickly. So a keen eye is important. It’s imperative for a
security guard to be able to quickly ascertain if a person is a risk
and to deal with the problem quickly without compromising the safety
of others. Whether this means confronting them there and then, or
monitoring them over a period of time, a good security officer needs
to have one eye on the store and merchandise and another eye on the

Good people skills

As well as assessing
the risks posed by numerous people, because they form part of the
store of shopping centre team they need to be able to talk to people
in a professional, helpful manner. They need to be polite and amiable
but this needs to be finely balanced with their security
responsibilities. They may be asked to help in cases where a mother
has temporarily lost their child in a busy area. In this case a
complete sense of understanding and care is needed. Alternatively
they might need to approach a person who is acting suspiciously but
who turns out to be doing nothing wrong. In this case adopting a
polite tone is needed so that the customer isn’t offended. Getting
the balance right between friendliness and professionalism is
paramount, and that’s what having good people skills is all about.

A familiarity with

Technology now plays a
big part in how security services operate. As a result being familiar
with, and able to embrace new technology is key. CCTV and alarm
monitoring equipment for example is more advanced now than ever
before and a good security officer needs to be adaptable and open to
a wide variety of technological aids aimed at making the job easier.

Good personal

Perhaps the most
important asset of a retail security guard is a sound demeanour and
good personal bearing. After all they’ll be part of the store’s image
and brand ambassadors. Therefore enthusiasm for the work that they do
and a smart appearance are vital. Project the wrong vibes to
potential customers and the store could lose out in revenue. Aside
from this an enthusiastic alert security guard is more likely to
dissuade potential shoplifters from committing the act, than someone
who appears disinterested.

If you’d like any more
information on how to become a retail security guard or you’re a
retailer looking for security help, then contact MA Security. We’ve
been in the security business for many years and provide high quality
specialist security. Why not give us a call on 1300 020 406
to find out more.


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