For years now event organisers have been getting people to wear silicone wristbands as a form of identification.
After all, they’re bright and therefore easily distinguishable and they’re a step up from having to carry around a ticket or having your hand stamped every time you enter or exit the venue. In fact, many festival-goers continue to wear them long after the event has finished as a badge of honour. However, with the onset of the digital age, a new type of wristband known as RFID (Radio Frequency Identification) is now more commonly used. So what exactly is it and how does it help with the whole event experience?
Let’s take a closer look.
In essence, an RFID wristband is like an ordinary wristband except that it contains a microchip. This can then be used for a variety of purposes throughout the event. Event-goers can also choose to link emails, social media profiles, and even their bank accounts to their wristbands and this opens up a whole new world of possibilities for both event organisers and event-goers. Here are some of the advantages…
Queues move quicker
Nobody wants to queue up for hours waiting to get into an event. Thankfully with an RFID wristband fans shouldn’t have to. Security staff are able to scan people a whole lot quicker when they’re wearing an RFID wristband. Event-goers simply have to swipe their wrist across a scanner and it’s said that the technology can scan up to 120 people per minute.
No need for cash
I’ve already mentioned that bank accounts can be linked into the wristband and just as contactless payment is becoming more and more popular, it means that those who wear RFID wristbands no longer have to carry around cash or credit cards. Clearly, from a security standpoint, it prevents the risk of theft. Instead, if an attendee wants to buy something to eat or drink, or maybe a memento of the occasion, they would simply swipe their wrist band in exchange for money is debited directly from their account. It also eradicates those lengthy queues at ATM’s charging exorbitant fees, making the whole experience far more pleasant for everyone concerned.
Eliminates counterfeit tickets
Even standard wristbands can be relatively easy to reproduce as can conventional tickets, however, an RFID wristband is unique with remotely controlled access levels. This means that they’re pretty much impossible to duplicate. As a result, fake tickets can become a thing of the past. If it does become lost or stolen then it can quickly become deactivated, rendering it useless to anyone who just happens to have it in their possession.
Understanding their customer base
Because individual RFID’s can be linked directly into social media, event organisers can get a great insight into what their customers like, what they’re
engaging about, and what they really love. Using this data, events can then be tailored to give an even greater festival experience.
As you can see RFID’s not only enhance the experience of the paying customer, they can also help event organisers and security alike. The technology is extremely advanced and as a result, it’s also cost-effective. So if you’re an event organiser and are looking to minimise security while giving your customers the best possible festival experience, then you might want to ramp up the technology.
That said, event security should never be taken lightly no matter how advanced the technology and for this reason, you might want to speak to the experienced team at MA Services Group. We’ve been involved in event security for many years and have covered many of the largest events around Melbourne including the Moomba festival, Melbourne Music Week, and Stereosonic. No event is too big or too small so why not contact us on 1300 020 406 for a free no-obligation quote today and have your event run as smoothly as clockwork.
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